Mobile Game Playable Ads

A playable ad lets someone try a real slice of your game inside an ad, before they ever visit the store. When the mechanic is fun in the first few taps, the players who install already know what they signed up for. We are preparing this service now and are open to early conversations with teams running user acquisition.

Playable Ad Project Scope

• A concept and storyboard built on one core mechanic
• A lightweight playable using your game's own art
• Versions sized for major ad networks, with an end card and store link
• Variants of hooks and end cards for creative testing

Playable Ad Production Method

Our approach comes from the games we build ourselves: puzzle and simulation mechanics that are quick to understand. We will pick the one interaction that works without a tutorial, rebuild it in a lightweight format with your real art, and check each build in the ad networks' own preview tools against their format and size limits. Each playable will be reviewed with your team before delivery, so the hook and end card match your campaign.

Puzzle and Casual Game Fit

Many casual mechanics explain themselves in a few seconds of play, faster than any video can describe them. A playable lets people feel that moment directly, and players who install after trying it know what kind of game they are getting. Building it from the real mechanic, not a fake mini-game, keeps the ad honest and expectations right.

• Games with an instant core mechanic — titles whose main interaction is fun in the first few seconds.
• User acquisition teams — marketers who want an ad format beyond video.
• Studios that value honest ads — teams that want their playables to match the game players will actually get.

This service is not open yet, but tell us about your game and we will get in touch when it is.