Mobile Game ASO Services

App store optimization is the work of being found and then being chosen. For a mobile game, the store page is often the first and only pitch a player sees, so the title, icon, screenshots and description decide whether a visit becomes an install. 145 Game Studios treats ASO as part of the game, not a task left for launch week.

ASO Service Scope

• Keyword research for each target market and language
• Title, short description and long description written for search and for players
• Icon and screenshot briefs, plus store listing experiments

App Store Optimization Method

We start by reading your page and reviews the way a new player would. Keyword research is done market by market, because players in different countries search in different words. We write metadata in plain language, brief the icon and screenshots with our own artists, and use the stores' built-in experiment tools to test each change against the current page before it stays. Results are reviewed every month, and the winning version becomes the baseline for the next test.

Target Store Metrics

ASO aims at two things: how often your game appears for relevant searches, and how many of the people who open your page go on to install. Better keywords help with the first, while clearer screenshots and copy help with the second. Because every change runs as a test, you see its effect on store conversion instead of guessing.

• Live games — titles whose store page has not changed since launch.
• Upcoming launches — teams who want the page ready before the first install campaign.
• Games entering new markets — projects that need metadata written for local search, not translated word for word.

Send us your store link and we will tell you where we would start.