Mobile Game Social Media Campaigns
Launch and update campaigns, planned post by post for the channels your players use.
Mobile Game Social Media Marketing
A launch or a big update is a moment, and social media is where you build up to it. A good campaign gives players a reason to keep watching: a countdown, a reveal, a first look at something new. We plan and run social media campaigns for mobile games around those moments, post by post.
Campaign Types
- Launch and pre-registration campaigns
- Update, event and seasonal campaigns for live games
- Channel refreshes for profiles that have gone quiet
Launch Campaign Planning
Every campaign starts with one clear goal and a sequence of beats on a shared calendar: teasers, reveals, launch-day posts and follow-ups. We make every post from real game assets, and the people who build the update help write about it, so posts stay accurate and the tone stays true to the game. During the campaign we answer comments and pass questions back to the team. Posts are scheduled in advance, so launch week is spent talking with players rather than writing copy.
Social Media Campaign Goals
A planned campaign turns scattered posts into a story players can follow, with a single call to action at the end, such as pre-registering or returning for an update. Afterwards you receive a short post-campaign summary of which posts and channels drew attention, so the next campaign starts from evidence rather than guesswork. Smaller campaigns for later updates can then reuse the same calendar and tone.
Social Media Campaign Benefits
One Goal per Campaign
Each campaign aims at a single outcome, so every post pulls in the same direction.
Visuals from the Real Build
Visuals and clips come from the actual game, in its own style.
Players Kept in the Loop
We reply to comments during the campaign and pass questions back to the team.
Campaigns for Launches and Updates
- Games heading toward launch — titles opening pre-registration that need a plan for the weeks before.
- Live games with a big update — new content that deserves more than a single post.
- Studios with quiet channels — social profiles that exist but have stopped posting.
Tell us what is coming up for your game and we will help you plan the build-up.
Social Media Campaign FAQ
When should a mobile game start its social media campaign before launch?
We usually plan about four weeks of build-up before launch day, starting with the goal and calendar and moving on to teasers and reveals. Larger launches or pre-registration periods can start earlier.
Which social media channels do you use for game campaigns?
We choose channels based on where your players already are, which often means TikTok, Instagram, YouTube, X or a Discord community. Each channel gets posts adapted to its format rather than one post copied everywhere.
Do you manage pre-registration campaigns for Google Play?
Yes. We plan the countdown and reveal sequence around a pre-registration call to action and point every post at the store page.
Do you run paid social ads as part of a campaign?
Our campaigns focus on organic posts made from the real game. The same clips and visuals can be handed to your paid ads team in the formats they need.
Social Media Campaigns Deliverables and Process
Deliverables
- Campaign plan and posting calendar
- Post copy and visuals
- Countdown and reveal sequence
- Pre-registration call to action
- Channel setup and profile refresh
- Post-campaign summary
- 01
Campaign Goal Setting
We agree on one clear aim, such as pre-registrations, update awareness or lapsed players returning.
- 02
Content Calendar Planning
We map a sequence of teasers, reveals and launch-day posts on a shared calendar.
- 03
Post and Asset Production
We write the copy and produce visuals and clips from the real game for each channel.
- 04
Publishing and Reporting
We publish, answer comments and wrap up with a short summary of what worked.
Related Grow Services
All 6 in Grow →ASO
Keywords, store copy, screenshots and tests that turn more store page visits into installs.
Store Creatives
Screenshots, feature graphics and preview videos designed to be read in a fast scroll and tapped.
Short-form Video
Gameplay clips cut for TikTok, Reels and Shorts, with the hook in the first second.
Community Management
We talk with players every day and feed what we hear back into the game.