Mobile Game Store Creatives
Screenshots, feature graphics and preview videos designed to be read in a fast scroll and tapped.
Store Creatives for Mobile Games
Most players decide from the first two or three screenshots, often without reading a word. Store creatives, meaning the screenshots, the feature graphic and a preview video, have to show the genre, the core loop and the mood in the time it takes to scroll past. We design them to be read at thumbnail size and tapped, and we check every set at the size players actually see it.
Store Creative Formats
- Screenshot sets for phones and tablets, with caption copy
- The Google Play feature graphic
- Short store preview videos cut from real gameplay
App Store Screenshot Production
Every set starts from real captures of the game, never mockups, framed and captioned by the same artists who work on our own titles. When we have access to the build, we can stage clean scenes, hide debug UI and pick the moments that explain the game best. Sets are built in layers, so captions, order and backgrounds can be swapped quickly for testing and localization. Source files come with every delivery, so your own team can update captions later.
Screenshots and Store Conversion
Screenshots take up the largest part of the store page and are the part players look at first. A set that shows the core loop clearly helps the right players install and the wrong ones move on, which keeps reviews honest. Because each set comes with variants, you can test creatives against the current page and keep only what performs better.
Store Creative Benefits
Honest First Impression
What players see on the store page is what they find when they open the game.
Ready-Made Test Variants
Each set comes with alternatives, so tests start without waiting for another design round.
Every Store Size Covered
Phone, tablet and feature graphic formats are exported to each store's specs.
Store Creatives for Launches and Updates
- Games with raw screenshots — store pages built from captures without captions or a clear order.
- Studios shipping a major update — teams who want the store page to show what is new.
- Busy art teams — projects that need test variants faster than the in-house team can make them.
Share your current store page and we will suggest what the first three screenshots should say.
App Store Creatives FAQ
How many screenshots should a mobile game have on the store page?
Both stores allow several screenshots, but most players only see the first two or three without scrolling. We design a full set with the strongest message in the first frames and check how it reads at search-result size.
Do you make store preview videos as well as screenshots?
Yes. We cut short preview videos from real gameplay, sized to each store's requirements, alongside the screenshot set and feature graphic.
Can you make store creatives without access to our game build?
We can work from footage and assets you send, but access to the build gives better results. It lets us stage clean scenes, hide debug UI and capture exactly the moments that explain the game.
Do you localize screenshot captions for other markets?
Captions are designed as editable layers, so they can be swapped per language without redesigning the set. We write caption copy with local keywords in mind, together with our ASO work.
Store Creatives Deliverables and Process
Deliverables
- Screenshot sets for phones and tablets
- Feature graphic for Google Play
- Store preview video
- Caption copy for each screenshot
- Alternative variants for testing
- Editable source files
- 01
Key Message Selection
We pick the two or three things that make your game different and decide which screenshot says each one.
- 02
Gameplay Capture
We capture clean scenes from the actual build so the page shows what players will really get.
- 03
Screenshot Set Design
We compose captions, framing and color so the set still reads at thumbnail size.
- 04
Variant Testing
We prepare alternative sets and run them as store experiments against the current page.
Related Grow Services
All 6 in Grow →ASO
Keywords, store copy, screenshots and tests that turn more store page visits into installs.
Short-form Video
Gameplay clips cut for TikTok, Reels and Shorts, with the hook in the first second.
Social Media Campaigns
Launch and update campaigns, planned post by post for the channels your players use.
Community Management
We talk with players every day and feed what we hear back into the game.