Branded Mobile Games
We are preparing branded mobile games: playable experiences built around your brand, IP or campaign.
We are getting this ready. Tell us what you need and we will let you know when it opens.
Mobile Games for Brands
A branded mobile game gives people something to do with your brand instead of something to scroll past. It can be a short campaign game, a puzzle built on your characters or a longer title based on your IP. We are preparing this offer now and are open to early conversations with brands and agencies.
Branded Game Types
- Short campaign games tied to a launch or season
- Puzzle and casual games built on your characters
- Longer free-to-play titles based on an existing IP
Branded Game Development Approach
We will use the same tools and habits as on our own games. Concepts are prototyped in Godot within days, art follows your brand guide, and every prototype is tested with players so the game is fun first and branded second. The brand shows up in the world, characters and rewards, not as a logo stuck on top of an unrelated game. Brand rules are checked at every review, so nothing ships that your team has not approved.
Lasting Player Attention
People choose to play, so the time they spend with a branded game is time spent with your brand by choice. A good game also gives a campaign something to measure: analytics show how people play, how long they stay and where they drop off. Those insights help you judge the campaign on behavior, not only on views. The same data shows which parts of the game to extend if the campaign runs longer.
Branded Game Benefits
Gameplay-First Design
The game has to be fun on its own, so we will design the play first and build the brand into it.
Concepts Tied to Campaign Goals
Each concept will be tied to what the campaign needs, from awareness to sign-ups or repeat visits.
Campaign Analytics Built In
Tracking will show how people play and where they drop off, so results are easy to read.
Branded Games for Brands and Agencies
- Brands — companies that want a campaign people play, not just watch.
- IP owners — owners of characters or stories who want a mobile game built on them.
- Agencies — teams looking for a game studio to build the playable part of a campaign.
Tell us about your brand and your goal, and we will come back with first ideas.
Branded Mobile Games FAQ
What is a branded mobile game?
A branded mobile game is a game built around a brand, product, character or campaign. Players engage with the brand through play, for example a puzzle with your characters or a short seasonal game. It is sometimes called an advergame.
Is 145 Game Studios building branded games now?
The branded games offer is being prepared. We are happy to hear about your brand and campaign now and to come back with first ideas once we can start.
How long does it take to make a branded mobile game?
It depends on scope. A short campaign game is planned in weeks, with concepts first, a playable prototype soon after and production after that. A longer title based on an IP takes more time, which we would set out in the plan.
Can a branded game be published on Google Play and the App Store?
Yes, a branded game can be released as its own app on the stores your audience uses. We will prepare the store pages and the release as part of the project.
Branded Games Deliverables and Process
Deliverables
- Game concepts built around your brand
- Playable prototype of the chosen concept
- Finished mobile game or campaign build
- Art made to your brand guidelines
- Analytics setup for campaign tracking
- Post-launch support plan
- 01
Brand and Audience Research
We learn your audience, goals and brand rules before we pitch any ideas.
- 02
Game Concept Pitch
We bring a few short concepts that fit your brand and choose one with you.
- 03
Prototype and Player Test
We build a playable prototype in days and test it with players.
- 04
Production and Release
We finish the game, publish it where your audience is and support the campaign.
Related Partner Services
All 4 in Partner →- Soon
Co-development
We are preparing to join your team for features, art or a full production, inside your codebase and schedule.
- Soon
Art & Dev Outsourcing
We are preparing to open our art and code pipeline: you send a brief, we deliver assets and features to spec.
- Soon
Publishing Partnerships
We are preparing to publish selected mobile games: store pages, soft launch, player testing and growth after release.