Mobile Game Market Research

Mobile game market and genre research looks at what is already on the charts, who plays it and where there is still room for a new game. On mobile, a good game in a crowded genre can disappear in its first week. That makes the choice of genre as important as the idea itself.

Scope of a Market Study

Each study answers one business question, such as which genre to enter next or which market to open first. A typical study covers:

• Top free and top grossing charts in the markets you care about
• Genre and subgenre groupings by core loop, theme and art style
• Player expectations taken from reviews, store pages and community posts

Chart and Review Analysis

We follow the charts for the length of the study rather than reading a single day, so short spikes do not distort the picture. We install and play the leading games, read what players say about them and note how their store pages present them. It is the same groundwork we do before we start any of our own games, from Mushgrove to Conductor.

Genre Risk and Direction

The goal is a direction you can defend in front of your team or your partners. You see which genres are saturated, which are underserved and what players in each one expect on day one. That lowers the risk of spending months on a game the market has no room for, and it gives your first prototype a clear target.

• Studios choosing their next genre — teams that want evidence before committing months of production to one idea.
• Teams entering a new market — studios planning a launch in a region whose charts they do not follow yet.
• Publishers reviewing pitches — partners who want to check whether a pitched game has room on the charts.
• First-time founders — people with a game idea who want to see the market before they hire or build.

Tell us what you are weighing up, and we will tell you how we would research it.