Mobile Game Localization
We are setting up localization for mobile game store pages and in-game text, adapted for each market.
We are getting this ready. Tell us what you need and we will let you know when it opens.
Upcoming Localization for Mobile Games
Many mobile players skip a game whose store page they cannot read. Mobile game localization adapts the store page and the in-game text so they feel written for each market, not run through a translator. Planned early, it also prevents layouts that break when a sentence gets longer in another language. We are setting this service up now.
Store Listings and In-Game Text
The service we are preparing will cover the text players see before and after they install:
- Store listing titles, descriptions and screenshot captions
- In-game text: menus, tutorials, items, dialogue and notifications
- Names, jokes, units and references adapted to each market
- Release notes and event text for updates
Planned Localization Workflow
We already prepare our own games to launch with localized store pages, and the service builds on that work. The workflow we are shaping exports every string with context, such as a screenshot and a character limit, so translators know where the text appears. Native speakers will adapt the text instead of translating it word for word, guided by a glossary for names and key terms. Every language will then be checked inside the game on real phones for length, fonts and line breaks. We plan for localization from the first build: text stays out of the code, and layouts leave room for longer words.
New Market Reach and Conversion
A store page in the player's own language helps a game get considered in markets beyond its home one. Inside the game, natural text makes tutorials easier to follow and offers easier to trust. Localizing store pages first is also a low-cost way to see which markets respond before translating the whole game.
Localization Benefits
Reach in New Markets
Store pages that speak to players in the language of each market.
Natural Native-Speaker Text
Text adapted by native speakers, not translated word for word.
Layouts Checked per Language
Every language is checked in the game for length, fonts and line breaks.
Localization for New Markets
- Games going international — titles ready to launch beyond their home market.
- Single-language store pages — teams whose store listing exists in only one language.
- Projects planning ahead — games that want their UI and text set up for localization from early builds.
We are preparing this service now; tell us which markets you have in mind, and we will keep you posted.
Mobile Game Localization FAQ
When will your mobile game localization service be available?
We are preparing it now and shaping the workflow on our own games first. Tell us which markets and languages you have in mind, and we will contact you when it opens.
Should we localize the store page or the whole game first?
Many teams start with the store page, because it is a smaller job and shows which markets respond. The service we are preparing will support both, starting with store pages if that suits your plan.
Which languages will your localization service offer?
We are still setting up the language list. Turkish and English are part of how we work every day, and other languages will be confirmed as the service takes shape.
How can we prepare our game for localization now?
Keep all player-facing text out of the code, leave room in the UI for longer words and pick fonts that support the scripts you plan to add. Those steps make any later localization faster, whoever does it.
Localization Deliverables and Process
Deliverables
- Localization-ready text export with context
- Translated and adapted store listings
- In-game text adapted per language
- Glossary and style notes per market
- In-game language check on devices
- 01
Text Export with Context
Strings will be pulled out of the game with screenshots and notes for translators.
- 02
Glossary and Tone Guide
Key terms, names and tone will be agreed for each language.
- 03
Translation and Cultural Adaptation
Native speakers will adapt in-game text, store pages and cultural details.
- 04
In-Game Language Review
Every language will be reviewed on real screens for fit, line breaks and meaning.
Related Publish Services
All 5 in Publish →Store Release & Compliance
Store listings, age ratings and policy checks for mobile games, handled before launch day.
Closed Testing
Closed tests with real players that measure retention and drop-off before a public launch.
Privacy & Data Safety
Privacy policies and data safety forms that match what your game and its SDKs really do.
Release Management
Versioned, staged releases for mobile games with a clear changelog and a quick way to pause if needed.